Title: {{Latest|Newest} {News|Information} And {Tips|Ideas|Suggestions} About {Quit|Give up|Stop} Smoking With E-cigarettes.|{Electronic|E|Green|Electric} {Smokeless cigarettes|Cigs|cigarette|Smoking} – {Help|Safe|Healthy} or {hazard|dangerous|unsafe|harmful}?|Can You {Compare|Examine|Evaluate} {E-Cigs|Electric cigarettes|Green Cigs} To {Stop|Cease|Other Quit} Smoking {Patches And Gum|Methods}?|{Electronic|Digital} Cigarettes {May|Might|Could} Helps {Smokers|People who smoke} To Quit.|Is The {Electric|Electronic|E|Smokeless} Cigarette {Safe|Protected|Secure} For {Your Life And Others|Your Lungs|Your Health}?|A New {Solution|Answer|Resolution} To {Smokers|People who smoke} All {Around|Round} The World – Is The E-Cigarette The Future?|{Ready|Prepared} To {Quit|Give up|Stop} Smoking {Today|Right now|At present|At this time|As we speak|At the moment|In the present day|Immediately|Right this moment} – {Try|Attempt|Strive} The {Green|Inexperienced} Cigarettes.|{Keep|Maintain|Hold|Preserve} It Nicotine Free With The New {Electronic|Digital} Cigarette And Save Lives.|{Purchase|Buy} {electronic|digital} cigarette to {quit|give up|stop} smoking Is A Good {Idea|Concept|Thought}?|{Electronic|Digital} Cigarette Controversy About {Health|Well being} {Risk|Danger|Threat} Issues.|Is {Green|Inexperienced} Cigarettes A {Safe|Protected|Secure} And {Proven|Confirmed} {Method|Technique|Methodology} Of Quitting Smoking Habits?}

Green Smoke electronic cigarette

It sounds wrong. E-cigarettes {should be|ought to be|must be|needs to be} banned, says {a long|an extended|a protracted} {list|listing|record|checklist} of prestigious anti-tobacco {groups|teams} {including|together with} the American {Cancer|Most cancers} Society and the American Lung Association. {But|However} a federal {court|courtroom|court docket} has stymied FDA efforts {to keep|to maintain} them off the U.S. market.

{Meanwhile|In the meantime}, {more and more|increasingly more|increasingly|an increasing number of} {Americans|People|Individuals} are {buying|shopping for} e-cigarettes. {And many|And lots of|And plenty of} of them say they’ve used the nicotine vaporizers to {quit|give up|stop} smoking {real|actual} cigarettes, {according to|based on|in accordance with|in line with|in response to|in keeping with} {a new|a brand new} survey by Michael B. Siegel, MD, MPH, of Boston {University|College} {School|Faculty|College} of Public Health.

"{If you|Should you|When you|In the event you|In case you|For those who|If you happen to} {look at|take a look at|have a look at} the {evidence|proof}, these are {a lot|lots|so much|quite a bit|rather a lot|loads} safer than {regular|common} cigarettes — and {they are|they’re} {effective|efficient} for some {people|individuals|folks} in {helping|serving to} them {quit|give up|stop} smoking cigarettes," Siegel tells WebMD.

Siegel and colleagues emailed surveys {to 5|to five},000 first-time {buyers|consumers|patrons} of Blu {brand|model} e-cigarettes. Replies {came|got here} {back|again} from 222 of them (4.5%), of whom 216 {said|stated|mentioned} they {were|have been|had been} smokers.

{Those|These} are {pretty|fairly} {impressive|spectacular} numbers, as {only|solely} about 18% of {smokers|people who smoke} who {quit|give up|stop} {actually|truly|really} {do so|achieve this|accomplish that} for {at least|a minimum of|no less than|at the least|at the very least|not less than} six months. {But|However} Siegel notes {that a} survey like {this doesn’t|this does not} {prove|show} anything. All {it can|it could|it could possibly|it may|it may possibly|it might|it could actually|it will probably|it will possibly|it may well|it might probably} do is {hint|trace} that {maybe|perhaps|possibly}, {just|simply} {maybe|perhaps|possibly}, e-cigarettes can do some good.

E-cigarettes have {become|turn out to be|turn into|develop into|grow to be|change into} {increasingly|more and more} {popular|well-liked|in style|fashionable|common|widespread|standard}, {though|although} {much|a lot} {about the|concerning the|in regards to the} {risks|dangers} {associated with|related to} them is unknown. Designed in {size|measurement|dimension}, {shape|form}, and {color|colour|shade|coloration} to resemble {the real|the actual|the true} {thing|factor}, e-cigs {are actually|are literally} small, battery-powered vaporizers. The act of inhaling triggers a sensor that causes a tiny heating {element|factor|component|aspect|ingredient} to {heat|warmth} up the nicotine cartridge inside, turning the nicotine into an odorless vapor. E-cigs create no second-hand smoke, which has added to their popularity. {In addition to|Along with} the {different|totally different|completely different} flavors, cartridges {come in|are available|are available in} {varying|various} {levels|ranges} of nicotine {and some|and a few} come {without|with out} nicotine. {They are|They’re} {sold|bought|offered} primarily {online|on-line}, in mall kiosks, and {sometimes|typically|generally} in tobacco specialty stores.

It {might have|may need|might need} value. "The potential for {electronic|digital} cigarettes in being {helpful|useful} in smoking cessation is {real|actual} {but|however} unestablished {yet|but}," Eriksen says.

{Nowadays|These days} nicotine cartridges {come in|are available|are available in} {various|numerous|varied} strengths – minimal {strength|power|energy}, half {strength|power|energy} or full strength. Such {variety|selection} is created for {people who|individuals who} {want to|need to|wish to} {quit|give up|stop} smoking. Since they get used to {using|utilizing} the e-cigarette, {they could|they might|they may} {gradually|progressively|steadily|regularly|step by step} {reduce|scale back|cut back} the {strength|power|energy} they use {till|until} they quit.

{The great|The good|The nice} {benefit of|advantage of|good thing about} e-cigarettes over the gums or nicotine patches is that {users|customers} have the nicotine hit {much|a lot} faster. {Aside from|Apart from|Except for|Other than} this, {one of the|one of many} {main|primary|major|principal|most important|foremost|fundamental|essential|important|predominant} {reasons why|explanation why|the reason why|the explanation why} {smokers|people who smoke} fail to {quit|give up|stop} suing patches is as they {still|nonetheless} miss the act of inhaling smoke from the cylindrical object.

What’s {needed|wanted} is proof from rigorous {studies|research}, Siegel says. Proof that e-cigarettes {really|actually} do {help|assist} {people|individuals|folks} {quit|give up|stop} smoking. And proof that e-cigarettes can safely be used as {quit|give up|stop}-smoking devices.

To me the {electronic|digital} cigarette {is probably|might be} {the best option|the best choice|the most suitable choice} {to help you|that will help you|that can assist you} {stop smoking|quit smoking|give up smoking} as {you do not need|you do not want|you don’t want} to {suffer|endure|undergo} the sudden {loss of|lack of} {comfort|consolation} {from your|out of your} smoking. {You can|You’ll be able to|You possibly can|You may} go in steps {so that|in order that} {it is|it’s} far {less difficult|more easy|easier} and {you are not|you aren’t} {likely to|more likely to|prone to} succeed. {Successfully|Efficiently} quiting {forever|eternally|endlessly|perpetually|ceaselessly|without end} {starts|begins} with {a strong|a robust|a powerful} conviction to quit. {I have|I’ve} {proven|confirmed} to myself that {this is a|this can be a|it is a} good {way to|method to|approach to|solution to|strategy to|option to|technique to} {stop smoking|quit smoking|give up smoking} in steps {rather|quite|somewhat|slightly|fairly|relatively|moderately|reasonably} than {go through|undergo} the {cold|chilly} turkey method. Green Smoke cigarette

{In order to|So as to|To be able to|With a view to|In an effort to|With a purpose to|As a way to|With the intention to} {buy|purchase} {electronic|digital} cigarettes {which are|that are} {of high quality|of top of the range|of top quality} {it is important|it is necessary|it’s important|it will be significant|it is crucial|it is vital|it will be important|it can be crucial} for a {user|consumer|person} {to make sure|to ensure|to verify} they take their time to look {through|via|by way of|by means of|by} {all the|all of the} {different types of|several types of|various kinds of} cigarettes {before|earlier than} {finally|lastly} settling for one. {There are various|There are numerous} {places|locations} {where|the place} one {can buy|can purchase|should buy|should purchase} {electronic|digital} cigarettes and {different|totally different|completely different} E-Cigarette kits, these {would include|would come with} {online|on-line} stores. As {you buy|you purchase} {electronic|digital} cigarettes {through|via|by way of|by means of|by} {online|on-line} {stores|shops} {you will|you’ll} {begin|start} to see how {convenient|handy} {it is|it’s} {since the|because the|for the reason that} {entire|complete|whole|total} {process|course of} {is done|is completed|is finished} from the {comfort|consolation} of your home. {Even as|Whilst|At the same time as} {you buy|you purchase} {electronic|digital} cigarettes from {online|on-line} {stores|shops} {it is important to|it is very important|you will need to} {purchase|buy} them from {reputable|respected} {stores|shops} to {make sure you|ensure you|be sure to|be sure you} get {quality|high quality} products.

Green Smoke

The Android operating system is rapidly becoming more and more popular after having had a slow start.  As far as cell phones go it is already one of the top selling operating systems available but is still taking a back seat, and we’re saying way back at the moment, to Apple iPad. That could be set to change though in a major way when Google releases its latest iteration of the Android operating system Ice Cream Sandwich in November 2011.  This version of Android is the one that will tie cell phones and tablets together in a single version of Android.

Many different devices are beginning to show up on the market using the Android operating system or a heavily reworked version of it.  Not all of these devices though are an Android sanctioned device, which means that they’ve not included everything that Google wants to see in a device using its operating system as its core.  The document that spells out these requirements is called the Android compatibility definition and one is issued for each version of the system, with the exception of the honeycomb release which was a stopgap to solve issues with both phones and tablets.

What does it mean to not be an Android sanctioned device?  First off because Android is an open system anybody can use it, but to claim compatibility you must do it as mentioned in the document above.  Why would a device manufacturer not want to be fully compliant?  My guess is that the decision would be based directly on the price of the equipment manufactured, less compliance equals lower cost. Tablets such as the Acer android tablet are fully compliant thereby explaining some of their higher cost.

When shopping for new Android tablet the easiest way to tell if the device is compliant is to see if it has access to the Android market place.  Non-compliant tablets will not and usually are shipped with the Amazon android market, which has fewer apps than the aforementioned.  This may not be all bad though since the Amazon android market will be continuing to grow, which will be fueled by the release of the new Kindle Fire.

One of the perks to owning an Android sanctioned device as opposed to a non-compliant one is that it may make system updates easier to obtain as well as giving you direct access to the previously mentioned Android app market, which has thousands of free as well as paid apps.

“It was a dream year,” Donald said in a post-round interview. “Finding the shots when I needed to will really mean a lot to me and the people that I work with.” Indeed, the British-born Donald is now in the immediate wake of the best season of his career and will certainly be hoping to build on the foundation he has created over the course of his excellent year.

If present trends continue, this will be Donald’s first of many years near the top of the PGA rankings. The 34-year-old will likely be pre-approved for the purchase of a large yacht after a season in which he racked up over six and a half million dollars. His total is the largest on the PGA Tour this year after Sunday’s take put him ahead of Webb Simpson for the overall money title. Coincidentally, Simpson also finished in 2nd place in the FedEx Cup points standings behind champion Bill Hass.

After paying his caddie and team of assistants as well as absorbing expenses involved with flying all over the world with an immaculate set of golf clubs and golf balls, Donald will still clear more money than the vast majority of professional football players, which is especially nice considering that concussions and broken bones are not part of his job description.

Donald playing his cheap golf balls posted a 6-under 66 on Thursday, which put him in a tie with a handful of golfers atop the first round leaderboard. After he went on to shoot 71 on Friday and 70 on Saturday, few imagined that Donald would be able to mount the epic comeback that he did. Donald rolled in a 64, which led Sunday’s lineup and tied the for the tournament low with the Friday performances of Henrik Stenson and Ryan Palmer. The fact that Donald shot a score that tied for the tournament low on a pressure packed Sunday is a testament to his incredible skills an unflappable grit.

After a season that has featured a bevy of fresh faces and young guns coming into the spotlight of success, it has become crystal clear that the incredibly competitive and entertaining PGA Tour is currently wide open for the taking. As time steadily ticks toward the highly anticipated beginning of the 2012 season, dozens of golfers are gearing up for their shot at next year’s championship in light of the fact that the usual suspects have virtually disappeared from contention over the course of the past two years. Here’s to a 2012 season that is primed to be one of the best ever!

http://www.golfballplanet.com

Nicotine is the major component of a cigarette which actually stimulates the brain. The tar which contains chemicals are deposited in the lungs and can get through the blood vessels and be carried to other parts that can causes blockage in to the nerves. It contains over 4000 chemicals and more than 50 carcinogens that can cause cancer. Carbon monoxide affects the oxygen- carrying capacity of the blood. These harmful components if withdrawn hastily by a long term smoker can develop withdrawal symptoms such as craving, irritability, loss in concentration, hunger, headaches. And it may trigger for a smoker to have another cigarette. That’s why the electric smokeless cigarettes are created. To satisfy the urge of smoker without the harmful effect it may cause.

On the other hand, an electric smokeless cigarette does not contain chemicals, tar, carbon monoxide, carcinogens that can cause respiratory diseases compared to traditional cigarettes. They don’t constitute passive smoker. Electric smokeless cigarettes produce the same feeling of physical contentment on act of smoking without giving any pollution to the environment; it can also be used indoor because of its smokeless feature.

Green Smoke electronic cigarette is one of the best e-cig brands on the market today. Not only you will get a brand new experience when smoking, these e-cigarettes are not harmful to your lungs. It is Tar free and Carbon monoxide free which will give you a smooth and fresh feeling when smoking.

With the new Green Smoke electronic cigarette, you can start quitting slowly by taking a step by step progress. First, switch to the electronic cigarette, then choose the Nicotine free option, and so on. Even though it is not a quit smoking aid, I’ve seen people managed to get rid of this habit in just a couple months.

Since the smoking ban become effective, many smokers like us are not allowed to smoke in bars, restaurants, office buildings or even airports. It is a hassle to run around and find a smoking spot. Smokers are treated unequally because of the effects that we created to others around. We will no longer have these problems with the new electric cigarettes.

With the new Green Smoke electronic cigarettes, there is no more concern about second-hand smoking because the e-cigarette doesn’t create real smoke. There is also no odor left on clothes or mouth and no effect on people around you. It’s also a lot more healthy for your lungs because there is no Tar and Carbon monoxide.

Get Your Website Design for Small Businesses Today

We are living in 2010, practically everyone is using the internet, can we agree on this? Great! Now that we have covered that lets look into Internet and Small Businesses and Website Design for Small Businesses shall we?

A recent study shows interesting statistics on small businesses and the internet, to be exact small businesses with or without websites.

The study reveals that 49% of small businesses currently have a website. Now that is all fine and dandy but if we look a little bit more in depth we can see very interesting statistics:

The percentage of businesses that have a website by their annual sales size:

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45% of companies that make 0k-9k a year have a website.
49% of companies that make 0k-9k a year have a website.
69% of companies that make .0 Million-.49 Million a year have a website.
67% of companies that make .5 Million-.49 Million a year have a website.
73% of companies that make .0 Million-.0 Million a year have a website.

So what can we learn from this? The more money a company makes, the more prone they are to have a website? Or looking at it from a different angle we can see that if you want to make big money with your business you are most likely in need of website design for your small business.

Affordable Website Design for Small Businesses HERE

Having a website for your small business will help gain you new business from the Internet, and lets be honest, most people will be searching for your type of product or service on the internet. Why? Because it is just way easier then flipping through the yellowpages or any other form of finding products and services.

Finding successful website design for small businesses isn’t very difficult and isn’t expensive at all these days. You don’t really need to know anything about the internet or building a website to make this happen, you just need to find the right company or resource that can build you a quality website for an affordable price and let them do all the technical stuff.

If your small business isn’t on the internet today then you are losing money every passing day, think about that.

www.reachd.com Rodney Bartlett interviews Google’s Matt Cutts at Pubcon 2007 in Las Vegas. Matt had some excellent tips for small business owners and answered a few great questions.

Local businesses are at the center of every community.  Cultivating and supporting them creates jobs, but there are many other public benefits which help build a vigorous local economy. Local businesses create choices and diversity, a solid tax base, reduced environmental impact, greater support for nonprofits, a sense of community character and they keep money circulating close to home while encouraging investment.

People need to know these businesses exist and that makes advertising them indispensible. Local businesses are at a disadvantage in today’s economy because of national chains and limited budgets, so they must choose their advertising strategy prudently.  They must realize that consumer habits are changing and traditional advertising is not as effective as it once was. The pendulum has swung rapidly towards electronic media like the internet and cell phones.  My Zip’s bundled advertising strategy is on the leading-edge and helps local businesses navigate these changes for a fraction of the cost of doing it themselves and substantially cheaper than putting the incremental pieces together one at a time.

There are many reasons for local businesses to advertise and do it continuously. Perceptions will not always be accurate if consumers lack the essential information to make a fully informed decision.  National chains bombard us every day, but the consumer usually lacks information on the value local businesses provide. To make matters worse, consumer loyalty has been on the decline in recent years and competition has increased. The National Retail Merchants Association states: “Mobility and non-loyalty are rampant. Stores must promote to get former customers to return and to seek new ones.” Advertising must reach the consumer steadily during the buying process or lose them to more aggressive competitors.  Finding an effective way to make advertising pay off over the long haul is the key to success.

A business needs to get people to their location. For every 100 items that shoppers plan to buy, they make 30 unanticipated “in the store” purchases, an NRMA survey shows. Businesses that succeed are usually almost always steady advertisers. Companies that cut advertising can decrease sales by 45%.

So what can a local business do to stand out from the crowd?  A great company to consider is MyZip, whose promotional strategy drives traffic to businesses with a smart blend of advertising services.  Along with their effective core products, My Zip helps locals support locals, tying local businesses to each other, nonprofits, the consumer and other key organizations.  Using an exclusive approach, My Zip™ promotes only two businesses per business category, per zip code, thus helping the participating businesses gain a powerful home-field advantage.  In addition to exclusivity, the package delivers high visibility, name recognition, cause-related marketing, repetition and a long-term cooperative effort throughout the community. To top it off, My Zip also provides a local Community Specialist to help every step of the way!

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Overall, Yellow Page ads are giving way to internet searches. Newspaper subscriptions are at an all-time low and consumers record TV shows, so they can watch them without viewing commercials. To succeed in today’s economic climate, savvy advertisers need to allocate more of their advertising budgets towards the Internet.  Americans are getting used to making a purchase wherever and whenever the mood strikes them. Online advertising will reach about nine billion dollars this year and will grow at a rate of 29% per year, which is far outpacing the growth of other advertising forms.  Traditionally, advertising campaigns have often focused on highlighting specific products and services, but promotional campaigns are becoming more geared towards building brand equity through high-tech avenues.  In addition to the peripheral benefits we’ve discussed, My Zip provides the perfect product solution! An Exclusive Partner with My Zip receives an affordable and comprehensive 3-fold online and offline advertising strategy that will expose their local business to the public eye. Local businesses that register as Exclusive Partners receive all three of the following services for one low monthly fee.

1. The Buy Local™ ZipTag™ Program is a great way for locals to support their local community, nonprofits and key organizations while they themselves benefit.  The inexpensive ZipTag has a tangible built-in value, as it affords consumers valuable offers and discounts to help draw customers and increase sales, and the ZipTag also doubles as a valuable property recovery service.  ZipTags can be put on key chains, cell phones, iPods, laptops, cameras and other valuable items, thus the consumer will always carry your business with them.  If these items are lost, there is a phone number on the ZipTag and My Zip will help return the items to the ZipTagholder.  Lost keys that are found can simply be dropped in any mailbox.

ZipTags are also a perfect fundraiser.  Nonprofits benefit from increased fundraising and cause-related marketing makes a local business known as one of the good guys in the community. People will associate your business with helping a worthy cause and the consumer will feel all the more satisfied with their purchase.

2. The Be Found service submits participating businesses to over 140 local online directories and maintains them long-term. This service is available with or without a website, as My Zip provides a landing page in the ZipTag Directory where each business can include a map, directions, contact information, pictures, specials, and other pertinent information.   Google claims that 97% of consumers search for local businesses online. Your business needs to be where your customers are and your customers are online.
3. Mobile Marketing is an advertising venue that a local business can no longer choose to ignore.  Mobile purchases are set to quadruple by 2014 and if a business wants to remain competitive, mobile marketing technology will be one of the keys to their success. According to Wikipedia, there are nearly 302,947,098 mobile phones in use in the U.S.  Consumers are rapidly adopting mobile applications as a vehicle to research and purchase goods and services. “There may be an increasing advantage of having a mobile presence as consumers come to expect access to companies while they’re on the go.” Steve Cox, President and CEO, Council of Better Business Bureaus.

If you’re looking for an affordable way to build vital online awareness, beat your competition and grow your business, you’ve found it!   My Zip’s Exclusive Partner program encourages the values we want reflected in our neighborhoods. Join My Zip today!  For details, go to www.myziptag.com.

Google Places and Local business listings, and how they can help.

How can a local business get on the first page of Google? This question is one of the most asked about, and at the same time, one that is most misunderstood by local business owners, so I will do my best to answer it in this article.

Most business owners are not very knowledgeable about how the Internet can help their local business, and therefore they tend to shy away from it, but the truth is that unless they are prepared for the golden opportunity that is being handed to them, on a plate by Google and the other search engines, the chances are that their business will not grow, and could indeed fail.

For some time now Google have known that people have changed the way that they look for services in their local areas, and now they search for things on the internet, rather than looking in the local newspapers for them, and this can be proved by the noticeable drop in newspaper and Yellow pages advertising.

Because of this Google have changed the way that it gives the people that are searching for services, search results that are showing local results first, giving local businesses an advantage over their competitors.

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In recent years there has also been a sharp increase in the number local business directories, and most of them allow businesses to list their business for free, of course some will also try to sell you a premium position, but this is not necessary.

Google have now introduced their own version of business listings, and have called it Google places, and you can also list your business for free in it.

Both the local business listings and Google places work closely together, and therefore many business listings have been picked up by Google, so there are a lot local businesses that have a listing on Google places and have not claimed their listing, as they don’t even know that they have one.

These local listings, together with Google places are very powerful, and give the local business owner the chance to get their business onto the first page of Google in their local area, as well as the other main search engines.

There are only seven places available on the first page of Google, so therefore the listings will need to be properly done, to give the best chance of getting on the first page.

Combining the above strategy with your own local business website, and linking the local listings, as well as the Google Places listing to the website, can result in not only having your local Google places listing on the first page, but also your business website showing in the organic listings below the Google places listings, giving you double the chance of being found.

For this to happen though your website will have to be well optimized (meaning that it will come up for several search phrases), if you don’t know how to do this then it’s worth spending some money to get it done properly.

I hope that you are now getting the idea on how a local business can get onto the first page of Google in your local area.

Wolfgang Bloomfield

I say this because right now most tablets are strictly consumption devices that have not replaced the laptop for business and productivity purposes.  Right now Apple, with their iPad is the undisputed market leader, but with the release of Windows 8 which is geared towards integrating the laptop and tablet a new generation of tablet will be born.  This new generation will more than likely be cheaper and do more than the iPad is currently capable of doing.

Add to this the release of the new Amazon Kindle Fire which is aimed squarely at content consumption and is now able to surf the web with the best of them and you have the makings of a market war.  Judging by the preorders that Amazon has had in its first week the Kindle Fire is going to pose a large threat to the more expensive tablets such as the iPad. Amazon’s content base is huge and is growing bigger every day, something the Fire can take full advantage of.

Google is not to be left out of this mix either as they continue to evolve their Android operating system through the cute names such as Froyo, Gingerbread, Honeycomb and the November 2011 release of Ice Cream Sandwich.  As a matter fact the new Kindle Fire uses a heavily modified version of gingerbread as its operating system.  So the Android tablet is rapidly evolving as well and will pose a market risk to Apple in addition.

The only thing we can be sure of though is that technology is going to continue to change at an ever increasing rate and this will all benefit the consumer immensely.  This Christmas shopping season should be very interesting when it comes to tablet PCs and their pricing, so if you’re in market for a tablet PC now might be a great time to start looking.

But Web search isn’t just for the benefit of people seeking content from any source anywhere in the world. Many people who use search engines actually use them because they are looking for information about places close to where they live or work or plan to visit.

The Importance of Local Web Search

Local Web search has been alive and well – and growing – for years now. In fact, according to information published on Google’s blog, about 20% of all Google searches have a local intent to them (that number rises to about 33% for Google searches via the mobile Web).

A Kelsey Group study form May 2010 found that 97% of all consumers use the Internet to find local business information – of whom, 90% use a search engine.

Seekers of Local Information Take Action

People who use search engines to find local business information do not search just for the sake of searching. They search for the sake of finding. And when they find, they take action, as a Nielsen Net Ratings-WebVisible study found:

70% will call the phone number on a website
60% have referred a business they found on the Internet to a friend
52% always or often research online first, then follow up with an offline purchase from a local business
14% will send a business they found online an email
11% will fill out an online form

How do those conversions compare to your Yellow Pages listings, radio and TV ads, and direct mail campaigns?

Google’s New SERPs Display Integrated Search Results for Local Businesses

It should be no surprise that search engine giant Google – ever obsessed with delivering a better quality search experience for its end users – has been working hard on improving its local business search facility and results for quite some time now.

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And this week, Google rolled a new version of its search engine results pages (SERPs) that represent a significant change in the way universal search results are displayed whenever the search engine detects implicit or explicit local intent to a search query.

The new SERPs have eliminated the Local Business 3-7-10 packs in favour of an integrated search result. The new search results for local businesses now combine information traditionally displayed in the Web search results listings (page title, page description, and URL) with information previously displayed only in the Google Places Page listings (pushpin corresponding to locations on the map, customer ratings, reviews, and link to the business’ Places Page).

The map that used to appear to left of the Local Business 3-7-10 pack listings has now moved to the right – directly above the vertical paid search results. It has also been made “sticky,” so it remains in view as you scroll down the page.

Consolidated Web/Local Ranking Algorithms Will Have Implications

Importantly, according to a post on Search Engine Land, Google claims that the ranking algorithm for local/place search has been improved and refined. Moreover, the previously distinct local and Web search algorithms have now been merged or consolidated.

This could have significant implications for businesses that have held, in the past, top rankings in Google’s local business search results and Google Maps.

Local Businesses Have Been Lagging Behind

Local businesses have been – to their detriment – slow to embrace Google Places (witness the fact that about 90% of the 50 million+ Google Places Pages that Google had created in September 2009 were unclaimed, according to the most recent available data). As a result, businesses have forfeited top rankings – and Web and physical traffic that top rankings can drive – to competitors that have only had to make a modicum level of effort at SEO for their Places Pages.

With the new SERP display, local business results take on new prominence on the first page of Google. No longer will they appear as some aberration at the top (or in the middle) of the search results. Now they are the search results.

The Time is Right to Get Your Local Search Marketing Effort in Gear

If your business has enjoyed top rankings in the non-local organic search results – but has done little or nothing with its free Google Places Page – you could be in for a big surprise.

If, on the other hand, your business has been shut out of the top search results – local or otherwise – the time is right for you to make some moves.

The message is clear: it’s time to get off your butt and get your local search marketing efforts in gear.

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So You Have Been Given A Diagnosis – Has This Been Helpful To You?

I suspect not, for diagnosis is based on a set of signs and symptoms – a diagnosis does not give you any information as to what is causing your headache or migraine.

The diagnosis you have been given is based on the International Headache Society’s classification system. However, because consistent research is lacking and evidence for assumptions is inadequate, a large part of the diagnostic classification system is based on expert opinion and compromise; the system is subject to criticism and frequently challenged. The authors of the classification system have acknowledged this, indicating that the system is unwieldy, lengthy and very detailed and that it was essentially intended for research rather than as a clinical tool. This is not assisted by the fact that there are overlapping symptoms between cervicogenic (neck-related) headache, tension-type headache and migraine (making differential diagnosis unconvincing), and increasing evidence which suggests that the different headache types share a common mechanism – perhaps the different headache and migraine types are not separate entities, but simply different expressions of the same process.

It is interesting to note that the ‘triptans’ (medication designed specifically to abort the migraine process) are effective in managing migraine, tension-type headache, menstrual migraine, cluster headache, sinus headache, cervicogenic and post-traumatic (whiplash) headache – Why? Supposedly the ‘triptans’ stop the migraine by constricting or narrowing the blood vessels … but are menstrual migraine, tension headache and sinus headache, for example, caused by expanding blood vessels?

Other questions are intriguing also …

Why is it that whiplash-associated headaches exhibit similar features to migraine, tension-type and cervicogenic headache?

Why is it that accompanying neck pain and or stiffness, and headache or migraine triggered by neck position or movement, which are distinctive features of cervicogenic headache, and a history of migraine, tension headache, menstrual migraine, cluster headache start soon after neck trauma?

Why is it that many women not only endure menstrual migraine but also experience similar headaches at other times in their cycle, when oestrogen levels are not significantly lowered – for example mid cycle when oestrogen is at its highest? Menstrual migraine supposedly results from decreased eostrogen …

The answers can be drawn from the recent and significant research, which has demonstrated that the brainstem is sensitised or hyper-excitable in both migraine and tension-type headache sufferers and that the ‘triptans’ desensitise the brainstem (suggesting that sensitisation is evident in range of headache and migraine conditions – and the upper cervical spine (neck) is in a key position to sensitise the brainstem).

It is appropriate that the first step is for your headache or migraine to be assessed by your doctor who will then determine if a neurological opinion is required and whether a scan of your head is necessary. In the vast majority of cases a scan is negative, that is, no abnormality is present. Subsequently, what usually happens is that medication is suggested, and then starts a ‘merry-go-round’ of trying different medication regimes; you as headache or migraine sufferer are (perhaps unnecessarily) destined to a lifetime of medication.

At this point, what is missing is a thorough examination of the structures of the upper neck.

Why is it that the role of the cervicogenic (neck-related) factors in headache and migraine, is largely dismissed by the medical model of headache? Perhaps it is because consideration of the neck does not fit the medical model and anything that does not fit into the medical model is not given serious consideration. Furthermore, because examination of the neck does not fit into the medical model, there has been little interest in developing the role of treating the neck for the relief of headache or migraine. Given the significant number of people who suffer headache and migraine it is essential that all factors that could sensitise the brainstem be investigated equally (this is not the case with the cervicogenic aspect) to create a more comprehensive approach.

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As a result of my unparalleled clinical experience I have developed an approach, which not only determines if disorders of your neck are likely to be the source of your headache symptoms (sensitisation), but can also identify the spinal segments at fault. This diagnostic accuracy increases the chances of a successful outcome.

I know that some of you may have had your necks examined and treated unsuccessfully but until your neck has been examined by a practitioner* experienced in this approach, your upper neck cannot be ruled out as the source of your headache or migraine – what is it to be – the possibility that your neck has been the unidentified source all along or a lifetime of ongoing medication?

Hint: If your headache or migraine is one sided and then on another occasion is on the other side, or if your headache can swap sides within the same episode the source of your headache is your neck and it is the C(cervical) 2-3 spinal segment!

Dean

Dean H Watson

Consultant Headache & Migraine Physiotherapist; International Teacher; Director, The Headache Clinic & Watson Headache Institute; PhD Candidate Murdoch University, Western Australia; Adjunct Lecturer, Masters Program, Physiotherapy School, University of South Australia; MAppSc(Res) GradDipAdvManipTher

Experienced health practitioners trained in the Watson Headache Approach perform the examination and treatment techniques developed by Dean Watson. These techniques are based on his extensive experience of 7000 headache patients (21,000 hours) over 21 years and are now taught internationally.

For your nearest practitioner who has completed training in the ‘Watson Headache Approach’ please refer to the ‘Practitioner Directory’.

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